Carrier’s New Vertical Freezer Delivers Enhanced Ergonomics and Merchandising

December 7, 2015

COLOGNE, Germany

Carrier Commercial Refrigeration has launched its new vertical freezer, the Velando Quick Loader. The freezer features integrated LED illumination and a large display area for an attractive presentation of multiple product categories, with premium products on top shelves and bulk products in the bottom basket. The ergonomic double door system facilitates easy product loading for store staff and ensures merchandise is easy to reach for shoppers. Carrier, which operates in Germany as Carrier Commercial Refrigeration Germany, is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions, and is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).

By choosing the Velando Quick Loader, food retailers can benefit from its numerous innovative features. Optimal energy efficiency and reduced lifecycle costs are made possible by the integrated energy saving technology, such as the high-efficiency frame and LED illumination. Improved merchandise visibility and accessibility may help to increase sales, while the improved loading ergonomics may increase staff productivity.

The Velando Quick Loader boasts a variety of configuration options, which make the freezer suitable for a wide range of store layouts and can be easily integrated into a retailer’s existing line of cabinets.

“When looking at the layout in a supermarket, it was clear the frozen food area needs a cabinet with a brand new concept for improving both the shopping experience and the logistics,” said Patrice Boutillot, program director, E6 cabinet generation, Carrier Commercial Refrigeration Europe. “When we designed the Velando Quick Loader, the advantages of what existing freezers offer to consumers and retailers were further developed, and new innovative features were implemented.”

About Carrier

Founded by the inventor of modern air conditioning, Carrier is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls and energy services for residential, commercial, retail, transport and food service customers. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. For more information, visit www.carrier.com or follow @SmartColdChain on Twitter.

Velando quick loader vertical freezer
Carrier’s new vertical freezer, the Velando® Quick Loader

Velando quick loader shopping experience
Shopping experience with Carrier’s Velando® Quick Loader

Velando quick loader has improved loading
Improved loading ergonomics with Carrier’s Velando® Quick Loader

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