Carrier and Store Electronic Systems announce cooperation on shelf labeling concept
February 19, 2014
- Development of a new smart glass door cabinet providing integrated advertising
- Powered by Video Tag, the new dynamic and colored Electronic Shelf Labeling (ESL)
Carrier and Store Electronic Systems (SES) have announced a comprehensive cooperation on a new smart and interactive concept for display cabinets. The new generation of dynamic colored electronic shelf labeling, Video Tags, incorporated within Carrier’s latest MonaxEco® cabinets, enables shelf-level display of product information, as well as full-HD video promotions to create an integrated advertising platform. Carrier, the world’s leader in high-technology heating, air-conditioning and refrigeration solutions, is part of UTC Building & Industrial Systems, a unit of United Technologies Corp. (NYSE: UTX).
“With this joint approach, Carrier and SES are strengthening the fundamental trend in retail for industrial equipment to be smart and interactive,” said Guillaume Portier, vice president, marketing, SES.
Leveraging the power supply from the refrigerated cabinet, Video Tags offer exceptional resolution and animation capabilities. Connected to the store’s back office, Video Tags are updated remotely via a wireless radio link, helping to ensure synchronization with checkout scanners.
“Integration of merchandising technologies in our new cabinets has created synergies from which food retailers will benefit,” said Gunter von Starck, director, marketing, Carrier Commercial Refrigeration Europe.
Carrier is the world’s leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy efficient products, building controls, and energy services for residential, commercial, retail, transport and food service customers. Founded by the inventor of modern air conditioning, Carrier improves the world around us through engineered innovation and environmental stewardship. Carrier is part of UTC Building & Industrial Systems, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. Visit http://www.carrier.com for more information or follow the company on Twitter: @CarrierGreen.
About Store Electronic Systems
Store Electronic Systems is leader in Electronic Shelf Labeling (ESL) systems for large-scale food and non-food retailers. The Group designs, markets and installs all the system's components (software and communication platform, displays, mounts), thus providing clients with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity and developing new contactless uses for consumers.