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- Jun. 22, 2016
Carrier is pleased to announce it is the favored heating and cooling brand among the homebuilding community, according to the 2016 BUILDER Magazine's Brand Use Study. In the survey, readers of BUILDER magazine ranked Carrier the top brand in all four heating, ventilating, and air conditioning (HVAC) subcategories, including Quality, Brand Familiarity, Brand Used Most and Brand Used in the Past Two Years. Carrier, a world leader in high-technology heating, air-conditioning and refrigeration solutions, is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. (NYSE: UTX).
“We work tirelessly every day to ensure our customers in the builder community have the most innovative and reliable heating and cooling solutions in the industry, so it’s a great to see our brand recognized by this independent research,” said Matthew Pine, vice president, marketing, Carrier, Residential. “We value our strong relationships with builders and we will continue to stay focused on delighting these vital customers.”
Builders listed product performance, warranty and price as the three most crucial categories when selecting an HVAC provider, according to the survey. Builders also cited strength of relationship with manufacturer, ease of installation and sustainable features as important categories.
The BUILDER Brand Use Study is sponsored by Hanley Wood, and conducted by The Farnsworth Group, a leading industry market research firm. The survey results represent a sample of more than 1,000 builders, builder/developers and general contractors. The data was collected from November 2015 through January 2016.
For more information or to find your local dealer, visit www.carrier.com.
Carrier is a world leader in high-technology heating, air-conditioning and refrigeration solutions. Carrier experts provide sustainable solutions, integrating energy-efficient products, building controls and energy services for residential, commercial, retail, transport and food service customers. Founded by the inventor of modern air conditioning, Carrier improves the world around us through engineered innovation and environmental stewardship. Carrier is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. Visit www.carrier.com for more information or follow the company on Twitter: @CarrierGreen.
Associate Director, Branding & Communication
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